Recommendations - Hey user, I think you might like this!
Would you likely read this ? Recommendation has been part of most online systems for quite some time now. Amazon, Target, and Netflix have recommendation algorithms that gets you to look at more items either to buy or watch. The basic premise of recommendation is to use collected historical data for a user in order to determine items or products that might be valuable to a user. Determining the recommended item is based on a strategic plan of what the goal is for recommending. It is usually for a user to purchase additional products or something that will significantly help the user. The "strategic plan" is usually something based on a business goal to push (recommend) to the user. Pushing an item for recommendation without real significance and context is not really a good plan because users will ignore such recommendations with high probability and will also alienate users (kind of like the web sites in facebook that are full of advertisements that does not really make s